Creativity has always been and will always be a part of every move I make, as if it is another sense. Looking back, I'd reassure my younger self that my unique way of thinking would lead me to great opportunities. Embracing my passion with a strong work ethic has taught me to welcome challenges and problem-solve strategically.
As an art director and designer, I’ve had the pleasure of working with a range of clients, from small businesses to major brands like FCA (Dodge, Jeep, Ram), McDonald’s, and Dell Technologies. My experience spans both external agencies and internal teams, allowing me to bring fresh ideas to every project.
I’m committed to continuous learning and growth, and I love connecting with others who share or challenge my perspectives. My goal is to make a positive impact through my work, bringing creativity and enthusiasm to every project I tackle.
Skills
Visual Design, Art Direction, Concepting, Campaign Creation, Generative AI, Adobe CC Programs, Storytelling, Presenting, Problem-Solving, Brainstorming, Collaboration, Mentoring, Project Management
Accolades
2023 District Gold ADDY Award
2021 District Gold ADDY Award (x3)
2021 District Bronze ADDY Award
DON’T JUST TAKE MY WORD FOR IT
Sydney is the partner every writer, ACD, and CD dreams about - she hits every category of the Dell code. She delivers smart ideas, is very talented when it comes to design and art direction, and has the best attitude around.
Copywriter, Dell Blue
Everything Sydney does makes a high impact. This woman is consistently proactive and prepared, coming to the table with well-thought-out ideas, prototypes, and how to accomplish them strategically. She thinks beyond what’s been done and beyond typical site constraints to make things happen. Further, Syd is absolutely masterful at getting complicated ideas across with intentional art-working that helps fellow creatives and partners understand how to execute what’s in her brilliant mind.
Associate Creative director, Dell Blue
Syd is one of those people that when she is on a project you know things are gonna work out. She can create amazing visuals and back it up with superb presentation skills. She trusts herself and this in turn makes you trust her.