Dell Technologies

social

Our team concepted on and executed a collection of organic social videos and photos to use on the @dell social platforms.

Agency: Dell Technologies | Role: Sr. Art Director

Considering the amount of reviews and layers the creative goes through, this was a rather quick timeline for the scope. While I’ve only got a handful of favorites in my book, we created an enormous amount of content for our social team to use throughout their social calendar.

With a skeleton crew and post-production done in-house, this became a benchmark and format for the team to create a bulk of content quickly and inexpensively.

Not only am I proud of the work, data insights showed our creative was performing at an above-average rate.

Timeline

2 mo

Total Posts

35+

Budget

$10k

Engagement Rate

+4.3%

(above average for @dell)

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