
Dell Technologies
social
Our team concepted on and executed a collection of organic social videos and photos to use on the @dell social platforms.
Agency: Dell Technologies | Role: Sr. Art Director
Considering the amount of reviews and layers the creative goes through, this was a rather quick timeline for the scope. While I’ve only got a handful of favorites in my book, we created an enormous amount of content for our social team to use throughout their social calendar.
With a skeleton crew and post-production done in-house, this became a benchmark and format for the team to create a bulk of content quickly and inexpensively.
Not only am I proud of the work, data insights showed our creative was performing at an above-average rate.
Timeline
2 mo
Total Posts
35+
Budget
$10k
Engagement Rate
+4.3%
(above average for @dell)




